What makes a good logo design?
Out of the millions of logos that have been designed in this world, how may of them are actually good? Half of them? A quarter of them? Surprisingly, the number is far less then that. I would venture to guess, and this is one designer’s point of view, out of the 50,000 or so logos I see every year, on everything from food items to gas stations to sneakers, there might be 5,000 well designed logos in the world. Designing a logo is much more then picking a font that looks neat, drawing a pretty picture, slapping them together and picking a color scheme you think looks pretty. There are a lot of variables you have to go through to decide on a good design, and then as a designer you have to convince your client that the design you made is the correct one. To start, you have to think of the logo as the brand of the company, every time someone thinks of a product or service that you offer you want them to think of you. You also want the design of your brand to stick in their mind, and stay t
