How big is the Salsa category?
It is big. In fact it is over 2 ½ times the size of ketchup condiment. Total FDM Retail sales were $971K for year ending 12/26/2004. Wal-Mart can add over $100MM. According to a Mintel report from June 2004, the category is expected to grow about 4% per year and 2008 sales are estimated at $1.155 Billion. Over 60% of U.S. households buy salsa making it a truly mainstream condiment.
