Adequate space on postcard?
We do not have a lot of room on this mailer. We do not have enough room to create a compelling pitch. We include basic bullet points designed to “hook” their attention in regard to an issue that they are concerned about. The process works like this: People receive your invitation and see “free gourmet meal”. Now, everyone wants a free gourmet meal, and the question they ask themselves is “what do I have to put up with to get my free meal?”. As long as there is nothing to scare away these customers, such as “you will learn a new mathematical computational model” or “bring your portfolio and calculator” etc, etc, then there is a good chance they will call and make a reservation. Because of this, we suggest only listing the benefits and general conclusions, and not overloading an invitation with too many details. Further, using qualifiers such as “There is no cost and no obligation” or “leave your checkbook at home” etc. is recommended. In the event that you feel you really need to add mo
