Did Herbalife Know Becks Was Coming?
What a great deal they got. Buying the real estate on the LA Galaxy jersey. David Beckham arrives and he’s then on the cover of SI with their brand in full view. Wonder how they’re doing, how are their sales now? I’m all for the .com, if you’re going to promote something give the person a place to go and learn more. Why not put the .com on the jersey. I did find this site tailor for soccer by Herbalife. But anyway, what’s the terms of the contract, and how long? The agreement first was reported Thursday night in the online edition of the Wall Street Journal, which said the deal would pay the Galaxy between $3.5 million and $5 million a year through 2011. I’ll dig deeper and see what I can find but did find they signed the deal in March: Another marketer with a significant stake is Herbalife, Los Angeles, which sells weight management and nutritional supplements. In March, the company signed a deal to put its logo front-and-center on Galaxy jerseys. Now, Herbalife is predicting a boom i
