What is chewing gum?
Given the different consumer preferences throughout Europe, there exists a wide variety of chewing gum products, such as bubble gum, sugarfree and sugar-containing gum, coated and uncoated gum, and centre-filled gum, which appear in many different forms, such as sticks, bars, chunks, balls, coins and dragees. This variety of products results in the use of numerous individualized formulas and manufacturing practices.
Chewing gum is made up of five basic ingredients — gum base, flavorings and colorings, preservatives, sweeteners and softeners. (Gum base is the insoluble part of our product that puts the “chew” in chewing gum.) This combination allows chewing gum, unlike any other food, to deliver chewing pleasure and flavor sensation that is released over an extended period of time. Add in various consumer benefits – ranging from oral care to stress reduction to calorie management – and it is easy to see why chewing gum is one of the most popular forms of confectionery worldwide.
