Did Orbitz Bag Their Prey?
So, the collective marketing audience is wondering, did Orbitz succeed in getting my booking? Well, yes, and no. The ad certainly caught my attention. In fact, it totally derailed my train of thought, which could be why I forget what it was I went to About.com for in the first place. But I didn’t book, at least, not yet. I’m still sorting out whether I want to or not. It’s really strange. Intellectually I have totally accepted behavioral targeting and even welcome it as an advertiser, but emotionally and as a prospect, I’m still not sure. I had no idea I would be so prudish about this until it actually happened. I admire Orbitz’s marketing prowess, but I do feel a little violated. Maybe it will just take some getting used to. Until then, I’m sniffing the wind when I frequent my online watering holes and being a little more careful about the trail I’m leaving behind. After all, you can’t be too careful nowadays. The trees have eyes and ears.
