What’s the concept behind Tuc Tuc?
Tuc Tuc tries to create free spirits and magical worlds peopled by fun characters, and it has proved very popular. The brand’s collections are full of colour and are about a child’s fantasy world. We use the stories their parents tell them, the cars or dolls they play with, fantastic animals or invented landscapes. Tuc Tuc invents new prints each season. They are part of our brand identity. “We are particularly proud of the wall chart we created 10 years ago. It’s a market favourite even today” What has been Tuc Tuc’s biggest innovation? Tuc Tuc has always been keen to keep its creativity going. In accessories, we’re proud of our dummy case and wall chart, which the firm created 10 years ago, which is still a market favourite. In fashion, our swimwear is particularly successful. We recently received the first IMI award for kidswear and youthwear innovation at the FIMI tradeshow. Tuc Tuc won the innovation award for sales and marketing for its product-to-market strategy. What do you sel
