What is a Nixie?
A. This is a term used in the trade for any undeliverable mail piece. This may be caused by a defect in the address, or perhaps the recipient has moved and left either no forwarding address, or a bad forwarding address. Nixies are less important then the number of responses. If you were to get a large number of nixes and also got 3% responses, that would be considered a great list. While no one wants a nixie, in most cases, 10 to 15% returns are considered normal for the biz op market. Our managed lists have always been low in nixies. However, if nixies bother you, you should mail as soon after the release day of the list as possible, to minimize those who have moved.
