What is SCLC’s role?
The Smoking Cessation Leadership Center aims to increase the number of people who quit smoking and the number of clinicians who help them do it. A key strategy to achieve this is informing smokers and clinicians of the existence of quitlines, which provide free, effective help. The national quitline number routes calls from all over the state to the nearest quitline, and the card is a simple, concrete way to direct smokers to the number. A major activity of our center is generating calls to the line, and we do this in part by amassing card orders and promoting the card.