Does the show offer a lead follow-up system for exhibitors?
The American Library Association provides exhibitors with state-of-the-art registration technology for quick, easy, and reliable collection of trade show leads. Our registration contractor, Experient, is offering exhibitors its system for the collection of vital buyer registration data. Order by June 10 to take advantage of lower pricing. Call Experient at 800/787-0475 with any questions you may have. Collecting the data is only the first step in an effective lead follow-up system. Exhibitors are encouraged to have a post-show program in place before they leave for the Show so that leads can be acted upon immediately following (or even during) the exposition. Be sure to fill literature and sample requests within two weeks. The University of Massachusetts Center for Marketing Communications found that over 40% of prospective buyers received the requested material only after they had made a buying decision. Almost 20% never received anything. Don’t waste this sales opportunity. With the
