Who makes Plan B?
Plan B is put together by a team led by Frances Morgan and Louis Pattison, and designed by Andrew Clare. We have numerous contributing writers, photographers and illustrators, without whom Plan B would not be possible. Who reads it? According to our latest survey, the average Plan B reader is around 26-35, buys loads of records and CDs, and probably plays in a band or two – but perhaps you could work that out just from reading the magazine. Plan B readers tend to be well-informed, some would say geeky or even obsessive, when it comes to music, and seem to have a healthy appreciation of different genres, indicative of a pretty modern approach to music – they’re less likely to be tribal and loyal to one type of music, and will explore hip-hop, metal, minimal techno and folk, if they so desire. They spend a lot of time online and at gigs. I would say they’re voracious, but friendly. Why did Plan B start? Plan B was founded by Everett True and Chris Houghton in 2004 as an alternative to th
