What measures are Telus implementing?
McArthur: TELUS is now providing the abovementioned information to its first -time residential customers, except in those cases where the customer is unwilling to take the time to listen to the complete explanation. Nymity: What potential impact will this decision have on the Telecommunications industry? McArthur: The impact for the telecom industry is that all local exchange carriers will have to adapt their practices to align with TELUS’ approach, which I believe will have several effects. First, the requirement to convey this additional information to first-time customers will increase the time that must be spent with these customers, and thus increase costs for the telephone companies. There are many other issues that customers wish to address in getting their service established, and this new requirement may frustrate some customers, although they will be better informed. In the long term, it may have the result of diminishing the usefulness and value of the directory, as more use
