Catalogs My company distributes a catalog of products manufactured by other companies. Whats our responsibility for ensuring the accuracy of whats in the catalog?
Rather than just repeating what the manufacturer says about a product, catalog marketers should ask for material to back up the claims. If the manufacturer doesn’t come forward with proof or turns over questionable material, a catalog marketer should see a yellow “caution light.” This is especially true for products with extravagant performance claims, health or weight loss promises, earnings guarantees, and the like. In writing ad copy, catalogers should stick to the claims that can be supported and avoid embellishing manufacturers’ representations. Most importantly, catalog marketers should trust their instincts when a product sounds too good to be true. For more information about selling merchandise by catalog or through direct marketing, see the Business Guide to the Federal Trade Commission’s Mail or Telephone Order Merchandise Rule and Business Checklist for Direct Marketers.
Related Questions
- Catalogs My company distributes a catalog of products manufactured by other companies. Whats our responsibility for ensuring the accuracy of whats in the catalog?
- My company distributes a catalog of products manufactured by other companies. Whats our responsibility for ensuring the accuracy of whats in the catalog?
- Who can submit products, company profile into manufacturers directory and products catalog?
