What is Nature Rocks?
Nature Rocks is a national marketing campaign specifically designed to help grassroots organizations reach more families and engage them in your programs and events. The Nature Rocks campaign includes national partner promotions, programs, and events, high profile media coverage, and a full featured Web site with information, advice, and online tools to engage, inform, and empower millions of parents to reconnect their families to nature. This targeted campaign provides clear messaging, seasonal media outreach, and an expanding list of high profile partnerships including REI and The Nature Conservancy. Grassroots Benefits By participating as a partner in Nature Rocks, your organization will tap the national marketing campaign to help you reach parents. For example, Nature Rocks partner REI Inc. will feature the campaign on its Web site, in its e-mail communication to over 3 million customers, on in-store displays and in printed material. Your organization will benefit from co-marketing
