What are Viral Promotions?
“Viral” is a term that stands for the spread of information from consumer to consumer as opposed to marketing directly. The best “viral promotions” travel literally like a virus, with consumers who like the marketing message helping to spread it by telling their friends. There is no better medium by which to spread or receive a message than from a friend who endorses it. Viral is also a synonym for Word of Mouth (WOM).
