Who Reads Food Labels?
More than half of U.S. consumers regularly check food labels for fat content and calories, but only a quarter look for additives and preservatives, and only seven percent for the glycemic index. Overall, they rank themselves higher than consumers from 37 other markets for understanding the nutritional information on food labels. These findings are from the ACNielsen Online Consumer Confidence Survey of 38 markets around the world ( http://us.acnielsen.com/news/20050727.shtml) . The twice-yearly study determines the confidence levels and spending habits/intentions of consumers. Less than half of survey respondents around the world don’t regularly check the labels on food products they buy for the amount of everything from sugar and salt/sodium to trans fat and fiber. Nearly half of U.S. consumers (45%) check the nutritional information on a packaged food when they are considering buying it for the first time. Click on thumbnail to enlarge, or click here. The ingredient checked most ofte
