How did the Healthier Wisconsin Partnership Program begin?
In 1999, Blue Cross & Blue Shield United of Wisconsin announced its intention to convert to a for-profit stock insurance corporation. With approval from the Wisconsin Commissioner of Insurance in early 2000, Wisconsin’s two medical schools, the Medical College of Wisconsin and the University of Wisconsin Madison Medical School, were designated as stewards of these conversion funds to be dedicated to improving the public’s health. In March 2004, the Medical College of Wisconsin received its distribution of these funds, and a permanent endowment was established.
