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What is the difference between human coding and computer aided content analysis (CATA)?

April 26, 2017aided analysis CATA coding Computer content Human

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What is the difference between human coding and computer aided content analysis (CATA)?

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From its inception, Media Tenor has used professionally trained analysts for its media content analysis. Even though there has been a great deal of investment in the area of artificial human intelligence, no software has yet been developed that can compete with the human brain. Data generated by software analysis may saves costs but the accuracy of such data is not high enough to predict peoples’ behaviour or to research reputation risks. Read more, see references.