Isn the appliance expensive?
The device is a durable good (unlike a powered toothbrush). It works with air, water and cleaner. There actually is a small air compressor in the unit (weighing 17 pounds) – one of the reasons for the cost (and its effectiveness!). This appliance has undergone years of testing and has been through the strenuous process for approval to market by the FDA. The cost of a professional bleaching is about $500. Since the appliance will yield the same results as a professional bleaching over about a one-month period of time, and can be used repeatedly for that, it is actually more cost effective for that purpose. The Dental Air Force® system costs about the SAME AS a color tv, mountain bike, 1 wk of summer camp, lawn mower, dishwasher, fitness equipment, gas grill. It costs LESS THAN a digital camera, video camera, computer, stereo system, patio furniture. We spend hundreds of dollars on computers, DVDs, game boys, cameras, cosmetics and other life style improvements. As a preventative measure
