What is Commercial Writing?
Commercial writing is writing for businesses. It is also known as copywriting. A copywriter or freelance commercial writer, writes ‘copy’ or text to help businesses communicate with their customers and more importantly, with potential customers. Every advertisement, every brochure, every catalogue and every sales letter you’ve ever read was written by a copywriter. As were the words to all the radio and TV ads you hear, and those fundraising letters from charities. And all those catalogue descriptions you read. Copywriting is a huge field. The typical jobs a copywriter can be called upon to do involve the following: • Press releases • Advertisement copy • Brochures • Sales letters • Catalogue descriptions • Company newsletters • Website content • Website advertisements • Scripts for television/radio advertisements • Scripts for promotional films • Direct mail campaigns • Articles for publication in trade/specialist magazines • Speeches • White Papers But in addition to these external j
