Which types of women buy BELLY BELT?
All types. BELLY BELT appeals to price sensitive, style sensitive and price and style sensitive market segments. It’s very popular with businesswomen. More affluent women love it because it increases the choice in their wardrobe, and they can continue to wear designer labels. Less affluent women love it because it’s affordable and they can manage their expenditure on their maternity wardrobe. All women love it because it fills the gap (psychological and physical) between finding out they’re pregnant and wanting to wear maternity clothing. Even women who are not pregnant and some men buy the product to wear clothes they no longer fit!