What safety tips does Safety Sal teach?
TW: The coloring book has a checklist. It mentions things like staying clear of the door while it’s operating and never running under a closing door. We talk about safety reverse tests and the emergency release cord. The book also has a section for parents. TK: The big goal is to create a character that will over time represent our safety message. Without the character, the message gets lost. What’s the source of your safety information? TK: We gathered material from inside and outside the industry. Our message is not just about residential, but about commercial doors as well. How much money did you spend getting the program started? TW: We’ve spent $35,000 to $40,000. The first suit was $6,000, and we’ve bought a traveling trailer, coloring books, Safety Sal T-shirts, hats, crayons, and pencils. Give me some examples of how popular this program has become. TW: In only six months, Safety Sal has been in front of 22,360 students, and we’ve distributed about 14,000 coloring books. The me
