What is Olean brand olestra?
Olean is Procter & Gamble’s brand name for olestra, a food ingredient giving foods great taste and texture without adding any fat or calories. Olestra is known as a fat replacer because it is used to replace fat in prepared foods. And, it is the first ingredient with similar properties to fat. It doesn’t “break down” when subjected to high temperatures so it can be used in cooking and frying. But, like the insoluble fiber in apples, corn and bran, it is not digested by the body and passes through unchanged.
