Who are echo boomers?
Ranging in age from 7 to 27 years old, echo boomers often reflect the changes in American culture that have taken place over the past 20 years. Many echo boomers were among the first to grow up around computers, the Internet, cell phones, iPods, and other technological gadgets. But while echo boomers represent great opportunity for the insurance industry, you must remember that they differ in many ways from your older clients and prospects. Understanding who echo boomers are is the first step to reaching them. There are exceptions to every rule, but a brief overview shows that: • They are diverse. The diversification of America over the past few decades has resulted in more demographic differentiation. Each ethnic or racial category, in turn, has specific needs that transcend their age. • They redefine family. Many come from single-parent households and blended families. • Many want to work. Like many other generations, echo boomers grew up in and were influenced by family members who
