Why a Green Shopping Mall?
Dan: My partner and I put our heads together, thinking, there’s got to be a simple way for busy people to find the Earth-friendly products they are looking for online. We took the conventional wisdom from Shopzilla and Amazon but looked at it for green, and thought, what can we build that will enable green shoppers to find what they need? Me: And how did you find all the stuff that’s on the site? It says on the homepage over 100,000 products have been rated? Did you appropriate a bunch of elves from Santa’s workshop to go through all that stuff or what? Dan: the first piece of the site we built was a way to leverage technology to scour the web. We got it two ways: data feeds through partners, like Target and Nordstrom, with whom we’ve created relationships. The other piece is we’ve built a crawler that can go onto the pages of smaller green sellers and can pull in product data from these sites. Then we put it through our filter. We see green attributes and match them with other attribu
