Why Do Jewelry Stores Lose Salespeople??
Just finished reading an article by Harry Friedman in one of this months industry magazines. He talks about the well known fact regarding the unusually high turnover rate of salespeople in many jewelry stores. The reality is that salespeople in a typical jewelry store come and go almost as frequently (and as painfully) as your Mother-In-Law. Why is it that jewelry stores have a problem with retaining salespeople?? In his article, the author’s main focus is the “feelings” of the salesperson; do they feel like they are closing sales, are they happy in their environment, etc. The gist of the article is that the salesperson is often the victim of unreasonable or unreachable expectations, either on the part of the owners or of themselves. Thus, he talks about how to increase the confidence and satisfaction of the salesperson as a means for increasing retention. While he certainly makes some interesting points and observations, I need to disagree with the entire premise of the article. Based
