Why Hire a Media Consultant?
In today’s uncertain economic environment, with tighter margins, declining budgets and shrinking staffs every decision seems deserving of more attention. At the same time there is an expanding number of media choices, increasing information streams and ways to define markets, further complicating matters and making risky ans costly decisions commonplace. In short, it is becoming more difficult to communicate effectively with consumers, sell brands, make money and monitor the results. There are basically two ways a consultant can help… The first is to save you money. Renegotiating contracts, reducing fees, evaluating media buys and audits to find media savings, benchmarking the personnel and systems resources that produce work are all activities that can save money by being more efficient. In each case it is easy to identify the dollar savings. We simply count the money saved. The second way is to help you make money. This is more subtle. Improving a strategy, repositioning a brand comm
