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Why do people read white papers?

April 26, 2017papers people read white

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Why do people read white papers?

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White paper readers are seeking useful information on the business benefits or technical details of a new product or service they are considering buying. A recent survey of IT managers by Forbes.com and Bitpipe (now TechTarget) showed the following reasons for reading white papers: To stay on top of new and emerging markets or trends (76%) To get information about products and vendors (69%) To compare products (50%) To help justify potential buying decisions (42%) To develop a short list of qualified vendors (33%). White papers used to be aimed strictly at IT professionals. Today, many less technical people are involved in big buying decisions. These people are seeking plain-language explanations with clear business benefits, backed up by convincing facts and arguments.