What are the REALTOR marks?
The REALTOR marks include the terms REALTOR, REALTORS, and REALTOR-ASSOCIATE, as well as the REALTOR block “R” logo. These marks are all federally registered collective membership marks owned by the National Association of REALTORS (NAR). Collective membership marks are a type of trademark which, rather than indicating the source of a product or service, identify the user of the membership mark as a member of a particular group, in this case NAR. The REALTOR marks are also used to identify products and services for Members created by NAR and the Board.
Related Questions
- In a domain name, email address, or username, do I still need to capitalize the REALTOR marks or use the trademark registration symbol?
- On business cards, do affiliations and designations (including the REALTOR marks) need to be in any special order?
- Can I use a geographic location with the REALTOR marks (e.g. Montana REALTORS, Boston’s Best REALTOR)?
