What are typical DM response rates for FS products (Mortgages and Loans)?
Richard, a great deal will depend on the data that you are using, the strength of any data profiling or statistical models, and to a lesser degree the creative aspects of the mailing. Standard industry average is to achieve no more than 1% response on DM campaigns. There are techniques that can be applied to improve this, and I have in the past achieved a 400% improvement by using using modelling techniques, improving processes and better creative.
