What does TFIC propose as the solution?
TFICs Blueprint for Action is a win-win proposal for Canadian governments, Canadians and Canadian tobacco farmers and one that re-establishes a level playing field for cigarette manufacturers. This Blueprint details a comprehensive, fair, orderly and accountable tobacco production exit strategy focused on a supply-side approach to tobacco control. The proposed exit strategy responsibly mirrors the decline in tobacco production in Canada with the actual decline in tobacco consumption, supporting the work undertaken over the last decade by Health Canada, the Canadian health community and smoking cessation groups. This approach also serves to strengthen Canadas leadership role in the World Health Organization (WHO) Framework Convention on Tobacco Control treaty.