What does the Snack Food Association do?
Its mission is “to provide value for SFA members by offering services and relationship building forums that strengthen the performance of member companies and support industry growth.” Its activities include serving as the voice for the snack food industry before government; researching and compiling annual snack industry sales and consumer data; promoting increased snack consumption by sponsoring National Snack Food Month in February; providing a positive industry voice to the national, local and trade media; educating manufacturers on technological advances in equipment and raw ingredients, and on consumer trends pertaining to the snack industry; sponsoring the largest convention and trade show in the world devoted exclusively to snacks (to sign up for the 72nd Annual Snaxpo in Orlando, Florida in 2009, visit http://www.snaxpo.com/); and providing technical support to its members through direct assistance, videos, seminars and publications. In 2007, for example, the Snack Food Associ
