What is the Java brand?
The Java brand has two components: its name, Java, and its logo, the Java cup and steam. In addition, there are “sub-brands” that further clarify your use of Java technology and define how a product complies with its brand promise: Java Powered and Java Compatible. These brands – and their logos – are valued registered trademarks owned, protected, and managed by Sun Microsystems. The Java brand carries with it a very specific value proposition that tech-savvy consumers and IT professionals everywhere recognize – a promise of “Write Once, Run Anywhere”, and an expectation of exciting, robust, easy to use applications generated from its code. Sun Microsystems will continue to own and protect the brand and its value by managing its use. Any product that wishes to use one of the family of Java brands must comply with the associated Java brand program. These are outlined at http://www.java.com/en/about/brand/.
