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Why do sites use Cookies?

April 26, 2017cookies sites

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Why do sites use Cookies?

2 Answers

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There are many reasons a given site would wish to use cookies. These range from the ability to personalize information (like on My Yahoo or Excite), or to help with on-line sales/services (like on Amazon Books or eBay), or simply for the purposes of collecting demographic information (like DoubleClick). Cookies also provide programmers with a quick and convenient means of keeping site content fresh and relevant to the user’s interests. The newest servers use cookies to help with back-end interaction as well, which can improve the utility of a site by being able to securely store any personal data that the user has shared with a site (to help with quick logins on your favorite sites, for example).

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Cookies allow information to be preserved during your visit to a site or even between visits. This makes it possible for web sites to “remember” the items in your shopping cart or your configuration preferences for example.