What is shaft PUREing ?
No shaft is perfectly round, straight, or stiff throughout its length and it is impossible to make a shaft that has perfectly symmetrical bending properties all the way up, down, and around the shaft. Because of this, shafts are like snowflakes and fingerprints – each one has its own ideosyncracies and irregularities. PUREing identifies the area of the shaft that is the most consistent. This area is then marked with an arrow and installed into the head in a neutral position. The shaft will then play symmetrical and bend exactly on the same plane as the golfer`s swing thereby eliminating mishits due to inconsistent shaft asymmetry. Currently there are more than 100 PGA professionals using PUREed shafts in their clubs and these numbers are escalating quickly.
