What is Personal Branding?
Personal branding revolutionizes the way we manage our careers or businesses. It’s a way of identifying and communicating what makes you a star and using those qualities to separate yourself from the herd to increase your success. Personal branding is the strategy behind the world’s most successful people. People like Oprah, Donald Trump, Richard Branson, Tony Hawk, Queen Latifah, Steve Jobs, and Bill Gates. Personal branding gives you permission to be yourself, identify your target market, attract your ideal clients, and command higher fees. Be extraordinary.
The definitions of personal branding presented above is correct. Personal Branding is a promise to prospective clients or anyone interested in the person, service or product.Here is an example of successful branding by a small business owner and his firm.
This person has branded himself as the Anger Management Guru, he and his firm Anderson & Anderson as the most trusted name in anger management, and, the largest provider of Executive Coaching/Anger Management for "disruptive physicians".
By typing in each of the references in google, you can see how he domenates in each category. This is what successful Internet Branding looks like.
Personal branding is a revolution in the way we manage our careers or businesses. It’s a way of clarifying and communicating what makes you different and special and using those qualities to separate from yourself from your peers so that you can greatly expand your success. Personal branding is the strategy behind the world’s most successful people. People like Oprah, Madonna, Richard Branson and Bill Gates. It is the difference between an ordinary career or business and an exceptional one. It is only a matter of time before your peers or competitors jump on the ‘brandwagon.’ So uncovering, building and nurturing your brand now will ensure that you get out in front of the pack and experience professional success beyond your dreams.
As personal brand guru Dan Schawbel puts it simply: A personal brand is how you market yourself to others, including the digital representation of yourself online. Your brand is who you are and what you stand for, including your goals, values and skills. Your brand is the combined sum of everything you are and how you project it to others, whether online or offline. And people who matter to your future are searching for you online – employers, co-workers, clients, business partners, dates. Personal branding on the web means shaping their perceptions of you by defining your strengths, values, goals and personality and presenting yourself in a compelling, persuasive manner. If your name is only attached to a single social network like Facebook, your total personal brand online becomes that profile. If you have commented on ten blogs, and have three social network profiles, then the sum of that participation and creation is your brand – how people perceive you.
Personal Branding is the art of attracting and keeping more clients by actively shaping public perception. You can control the way youre perceived by the community you serve. Oprah, Tiger, Madonna they realized early that talent alone would not take them to the top of their fields. So they created and promoted unique Personal Brands. And now, you can too. Personal Branding Works for Business Professionals and Entrepreneurs Alike You dont have to be a celebrity to reap the rewards of Personal Branding. Whether you are a professional ready to catapult to the next level in your career or an entrepreneur embarking on your first business venture, we will work together to bring your goals into focus. Well begin by analyzing your unique strengths and differentiation, your competitive landscape and your target audience. Then we will develop a game plan to reach your objectives. The Key to Personal Branding Success: Define Yourself Instead of Letting Others Define You You can shape your clients
