How does MonaVie™ help to protect the Amazon Rainforest?
(back to top) Each week, poachers illegally chop down between 5,000 and 10,000 acai palm trees simply to harvest a 12-inch section of the tree known as the heart of the palm (or palmito). Once these trees are destroyed, they never return. By creating a demand for the acai berry, MonaVie has given locals an economic incentive to harvest only the berries and not the heart of the palm. This not only preserves the trees and the Amazon rainforest, but it also provides a continual source of income for the locals.
Each week, poachers illegally chop down between 5,000 and 10,000 acai palm trees simply to harvest a 12-inch section of the tree known as the heart of the palm (or “palmito”). Once these trees are destroyed, they never return. By creating a demand for the acai berry, MonaVie has given locals an economic incentive to harvest only the berries and not the heart of the palm. This not only preserves the trees and the Amazon Rainforest, but it also provides a continual source of income for the locals.
Each week, poachers illegally chop down between 5,000 and 10,000 açai palm trees simply to harvest a 12-inch section of the tree known as the heart of the palm (or “palmito”). Once these trees are destroyed, they never return. By creating a demand for the açai berry, MonaVie has given locals an economic incentive to harvest only the berries and not the heart of the palm. This not only preserves the trees and the Amazon Rainforest, but it also provides a continual source of income for the locals.
Each week, poachers illegally chop down between 5,000 and 10,000 aai palm trees simply to obtain and sell a 12-inch section of the tree known as the heart of the palm (or palmito). As a result, the entire tree dies. Once these trees are destroyed, they never return. On the other hand, by harvesting the aai berry, the palm tree continues to thrive and the natives have an incentive to preserve the aai-bearing palm tree. By creating a demand for the aai berry, MonaVie™ has given locals an economic incentive to harvest only the berries and not the heart of the palm. This not only preserves the trees and the Amazon Rainforest, but it also provides a continual source of income for the locals.
